As someone that grew up with print, I became familiar with its place in society and saw it as a viable way to transmit information from person to person. However, as time went on, I saw print becoming less and less popular, giving way to a new form of advertising in the form of digital. However, I have also found that despite my best efforts, a pure digital advertising campaign simply wasn’t enough.
Because of the ways in which advertising can affect people, I found out that print advertising was a crucial way to reach a specific demographic of people. It is not so much about the audience, since older consumers respond better to print, but it was also the demographic of people that were not technologically savvy that print advertising helped reach.
Expanding on the idea
What I found as a fan of print advertising was that it helped propel the campaigns with which I was involved to brave new heights. I found that not only was I better able to reach a wider variety of customers, but that people responded well to print advertising. They wrote letters saying how grateful they were that a company still valued print advertising and gave them a better way to remember the products and services.
Once you see digital advertisements, they are essentially useless. Print advertisements can be kept around as a constant reminder of the product, lending even more credibility not only to the company but the advertising campaign itself.