Writing in the common tongue
Writing is something that is considered an art for many reasons. For many, it is difficult to articulate thoughts into words and having the necessary means with which to share your ideas. In many instances, there are brilliant people with the inability to write, for a number of reasons. The first one is the one earlier stated, but there is a much more common one that can affect good and bad writers alike.
What makes good writers good is not necessarily their prose or their content, but rather to be able to communicate their ideas with their audience. I some cases, fancy language is the way to go, but this only appeals to a small audience.
Writing for the masses
The primarily way in which to communicate your point to the largest audience possible is to be clear, concise, and use language that is not too flowery or complicated. The best way to do this is to think about what you would want to read. No matter your demographic, most people prefer the common tongue, to be able to get what the writer is saying without having to look up too many words.
When it comes to writing, there is little fancy language that needs to be used. There is really no point in impressing people with your vocabulary, because if they can’t understand it, it essentially means nothing to them. Writing for an audience is not as hard as it may seem, and just by being basic, you will be able to better communicate your point effectively.