As someone that has long followed the history of print advertising, I know that it is slowly being phased out by digital advertising. It does not hold the power that it once did, but it still has its place in the business world, especially when it comes to local companies. Talking to a colleague of mine at a local moving company site, http://www.moveokc.com/, I learned that maintaining a professional advertising campaign must be done with print advertising combined with online advertising.
The reasons for this has to do primarily with the demographic. As a moving company, local residents and companies must be reached, and some of those people residents usually, are not connected to a computer or digital device. Think about people that are looking to move, they are often not online much and must be reached in different manners. This is where print advertising comes in handy.
Knowing your audience
In today’s business world, there are a number of customers each with different needs, and different ways in which people are being reached. Digital campaigns are great for people that are a bit younger in age, while older individuals are better served with print advertising. It is for this reason that we must take both approaches in advertising campaigns for maximum effectiveness. As stated before, print in general is being overtaken by digital, but it still has its place.
We are dedicated to helping people implement the most successful advertising campaigns imaginable through our creative analytics and knowing what people want. In order to advertise in this world, it takes much more than just a quality service, it takes a lot of thought and experimentation in order to find the right combination of advertising that leads to success. For your next advertising campaign, think of how print and digital can be used together for maximum results.