Publishing with intent
It is no secret that publishing, at least in the form of print is an industry that is largely on the decline. Most everyone is switching to digital print, and with good cause. However, even in today’s day and age, publishing still has many benefits, but they are a little more difficult to find. During my years as a publisher, my company was forced to publish a lot of material.
It did not matter at the time, because virtually everything was published, whether it was good or not. However, today we need to take a closer look at what gets published and the audience to which we are trying to sell it. The days of publishing just anything are far gone, and now we must adjust.
Only the best
What I mean by this, is finding the things worth publishing and pushing them harder into print. Digital copy has its benefits, but at the end of the day, good works should be tangible, able to be put up on the shelf and displayed. We can do this by selecting only the best works to be published and knowing our audience.
In essence, publishing in the traditional sense is not dead, but rather needs to be re-evaluated in order to fit into the modern landscape. Those interested in publishing should take a good look at their work and decide whether it should be digital or not, while keeping in mind that print publishing is a small demographic that should be used sparingly.