How to Design a Brochure

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Design your layout in black and white first and then add colour. This way it is easier to see the good attributes of your design.

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Brochures are used to provide specific information on a topic or to promote a product, service or event.

Brochure design involves making decisions about all the various elements that will eventually make up the finished look. This includes the colour combinations used, fonts for title and subtitle, the effective use of white space, what photography or images you should you use (or maybe none at all).

Balance the elements of the design

Some designers divide the cover area into thirds when considering the design layout with each area of the composition offset by other areas of the composition so that no individual area stands out as disharmonious.

Design your layout in black and white first and then add colour. This way it is easier to see the good attributes of your design.

The components of a product/service brochure will include.

Front Cover

Front cover headline

Picture of your product or service

Any sub-headlines

The body of the brochure

Introductory paragraph or page

Testimonials

The body copy will provide answers to the following questions.

What is the product or service offer?
Who wants it?
Why should I buy it?
Why should I buy from you?
Why should I buy it now?

Back Cover

Contact information

Delivery times e.g. Allow up to 10 days for delivery

Ordering and payment method information

Brochure Design Tips

Use a vertical layout.

The name of your offer or what your brochure is about should be within the top third of the brochure.

Avoid using reversed text that many readers overlook.

Include a photo of your product, your carrying out your service, satisfied customers or business premises on the front of the brochure. This should be placed underneath the brochure title to enhance visual impact when the brochure is picked up. Place captions under your photos that reinforce what you've said in your copy. This way people who skim through your brochure will at least get your top benefits.

Leave adequate margins on all four sides around your text.

Using colour increases response rate to your offer.

Keep copy short and simple using plain English.

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