How to Publish a Newsletter

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Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news

Use print newsletters to drive Web traffic

Use postcards to collect e-mail addresses

Use e-mail and Web content to build lists for print newsletters

Producing Successful Magazines, Newsletters and E-zines

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Newsletter publishing is a leading communication and marketing tool for your business or web site and an important part of building a long-term successful business relationship with your customers and clients.

For your business to gain benefits from your newsletter it must

• Be focused on a specific topic of interest for your readers.

• Be original by writing your own articles.

• Be realistic as to how much time you can devote to the purpose of producing a newsletter. If you find you cannot write all your own articles due to lack of time, or for various other reasons, try to limit the use of acquired free content articles that your readers may have read elsewhere.

• Be on time. A regular and reliable publication is a sign of professionalism and credibility. If you find you are having to resort to using acquired content on a frequent basis it may be time to revise how often you publish your newsletter and perhaps aim to produce a monthly publication instead of weekly or bi-weekly.

Checklist before starting your newsletter.

1) Decide how many subscribers you want to have.

2) What is the purpose of your newsletter. Decide who you are writing for - what group or target market of people do you want to read your newsletter. This will help in determining your topic, the title and how and where you will promote your newsletter.

3) What benefits will you deliver to your subscribers. Will you write original articles with valuable information, have occasional guest articles, classified advertising to provide extra revenue, reviews, helpful resources for your readers with links to sites etc.

4) How often will you distribute your newsletter - weekly, bi-weekly, monthly, occasionally?

5) How are your going to number each issue e.g. VOL. 1 Issue 1 (Vol. 1 indicates that it is the first year of publication, next year will start with Vol.2 Issue 1,2,3 etc.

6) Will your newsletter be a print publication or will your newsletter be distributed via email or as a webzine at your site? How will people sign-up? Will there be a form at your web site?

7) Will you provide a sample issue. This could be a free print sample of your publication or available online to download as a PDF file from a website. For email newsletters will you provide a sample copy or access to archives for people to view before signing up?

There are 6 common reasons why your message will not get through and be ignored by your readers.

• Uninteresting and ineffective articles

• Articles of no interest to the reader

• Writing style does not suit readership

• Unattractive layout

• To much type and not enough white space

• Headlines do not offer benefits of interest to the reader

8) What guidelines will you have for people who want to share your newsletter with others? How, or will, you accept article submissions to your newsletter?

9) Will you accept advertisers? How many subscribers will you have before doing so? How many adverts will you include per issue, what type, how much will your charge for running an advert? Will you swap adverts with other publishers?

Once you have answered these basic questions it is now time to start writing your first issue.

When your newsletter is complete it is now ready to send but first you need to find subscribers to send your newsletter to.

To get the message out that your newsletter exists and how interested readers can subscribe to receive it.

There are many ways of doing this:

• Advertising

• Mailing Lists

• Advising your customers and clients that you now have a newsletter and would they like to receive it

or online...

• Directories

• Announcement lists

• Submitting articles for use with the resource box referring readers to your newsletter

• Ad swaps and paying to advertise in other newsletters available online related to your topic area.

• Pay-per-subscriber services.

With many new and interactive technologies currently being developed newsletter publishing is set to become an even more effective business tool in the coming years.

Start publishing your own newsletter now to position yourself and your business for the future

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